The Stanford Cardinal student-athletes are better off than most when they leave the university because simply put: they have a Stanford education. It wouldn’t be a surprise, however, to hear that the Cardinal are actively preparing for the changes that are to come within collegiate athletics when the name, image and likeness bills are expected to pass.
There’s a lot to unpack in the NIL proposals themselves, but essentially, student-athletes will be permitted to brand themselves and essentially profit off such branding. It’s imperative they receive assistance in their endeavors from outside help (athlete advocates) or more importantly, from their universities.
It’s another important wrinkle that (mainly) football coaches are going to have to actively recruit with as well: Just how they are handling the NIL to better their student-athletes off the field.
We’ve seen UCF tease out some of their plans that include assisting in marketing their players and other programs have essentially teased out a marketing team to assist their players as well.
David Shaw spoke to this on SiriusXM radio this week. And apparently is ready to take a different stance.
“The name, image and likeness has a lot to do with the individual and not a lot to do with the universities,” Shaw said. “We can give our young people education, we can help them make the decisions on who their agents are going to be, on how they’re going to present themselves, but for the most part this is something that the young person, to a certain degree, on their own.”
Color me less than impressed.
Maybe I don’t speak for everyone here, so here’s the full clip that was shared: