Pac-10 Unveils Pac-12 Logo With Buzz-Generating Video

Scott, my boy, that video is absolutely terrible. A horror show of ridiculous music and some of the worst dance movies put on film. I’m excited fo the Pac-12 and all, but that was not the way to kick it off.

I like that the ‘2’ in ‘12’ takes up more white space than the ‘0’ in ’10, so the logo actually looks complete, I guess you can say.

The video itself is a pretty creative idea. I think it tries to represent the values that distinguish the Pac-12 from the other BCS conferences: the value of the student-athlete and the idea that athletics are meant to be enjoyed first and foremost by the students. Could it have been executed differently? Definitely.

Also, I agree with the Stanford jerseys—why is the Pac-10/12 insisting on portraying us with silver/gray jerseys? This isn’t the first time: at the Women’s Pac-10 Tourney championship game, there were these girls representing the conference and presenting the game ball, and the Stanford girl had a silver jersey! Somebody please get rid of them!

But really, this video is targeted at students, not the general public. And even then, I don’t think students would find this appealing or interesting. I hope they hire a different firm to do the national commercial.

On the logo, I have not been a fan of the new Pac-10 logo this year, so I feel the same way about the Pac-12 logo.

Not a great start to something that I didn’t think was a good decision to begin with (to add new schools).

It brought everyone together in a creative way.!